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Fast fashion is being manufactured and marketed faster and cheaper than ever before. Every year the sector requires 93 billion cubic meters of water, which is enough to meet the consumption needs of five million people. As an alternative, we used second-hand fashion solutions as our inspiration to fight for more sustainable shopping habits. We create a new, more environmentally friendly ritual that works through local areas. We have developed an app that allows users to swap clothes quickly and easily. All you need to do is match with another person’s clothes and be ready to swap.
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